Marketing Management - 2703 Words

| You are here: * Home * Business * Small Business Information * Marketing * Marketing management Marketing/Marketing management Advertisement Expert: Leo Lingham - 10/7/2009 Question Sir could you please answer the following two questions for me? I need your help in answering these. PLease reply me as soon as possible. 1. Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines and criteria 2. How does cause or corporate societal marketing affect consumer s personal behavior? Clarify in context to the products and services you are using or planning to purchase. Answer SARA, HERE IS SOME†¦show more content†¦Ã¢â‚¬ ¢ What is the threat from potential entrants? †¢ What is the bargaining power of suppliers? †¢ What is the bargaining power of buyers? †¢ How difficult is selling into these accounts or segments? 3. PRICE †¢ What are the value added components for various types of competitors? 4. DISTRIBUTION †¢ What are the alternative ways of servicing this segment or account? 5. TRENDS †¢ What are the trends in this segment/customer? 6. KEY SUCCESS FACTORS †¢ What are the key success factors needed to compete successfully? Environmental Analysis 1. TECHNOLOGY †¢What technological development or trends are affecting or could affect the segment/customer? †¢To what extent are existing technologies maturing? 2. GOVERNMENT †¢What changes in regulations are possible? †¢What will their impact be? 3. ECONOMICS †¢What are economic prospects and inflation in which the segment/customer operates? †¢How will they affect strategy? 4. GENERAL TRENDS †¢What are the significant trends/future events? †¢What threats and opportunities do you see? †¢What are the areas of uncertainty? †¢What is the impact of these on your strategy? Internal Analysis 1. Performance Analysis †¢ Sales †¢ Profitability †¢ Product Quality †¢ Customer Satisfaction †¢ Cost †¢ Product Performance 2. Determinants of Strategic Options †¢ Past Strategy †¢ Current Strategy †¢ Strategic Problems †¢ Organisational capabilitiesShow MoreRelatedMarketing Management1190 Words   |  5 PagesUse of the newspapers, radio, magazines, television and brochures, are some of the traditional marketing modes. Technological advancements have brought about new and efficient advertising means. Web marketing relates to application of internet tools in marketing of products and services such as online publications, video and audio files among others posted in websites. Online coverage last longer and can be retrieved in future (24/7) by interested customers. Newspapers and magazines are only boughtRead MoreMarketing Management : A Marketing Manager1372 Words   |  6 PagesI want to become a marketing manager. A marketing manager is someone in a company who directs and is in charge of promoting and advertising the company s products. Marketing managers would have to create campaigns and be organized. Additionally, they plan out how the product will be communicated with the customers. They are in charge of making sure the campaigns stay on budget and are profitable. In order to become a marketing manager I need to get a bachelor’s degree and go to a four year collegeRead Moremarketing management863 Words   |  4 PagesMARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisitionRead MoreMarketing : Marketing Management Philosophy Essay770 Words   |  4 Pages MARKETING REFLECTION Every company has different idea and philosophies. Under marketing management philosophy there are five concepts. 1. Production Concept Consumers prefer products which are widely, easily available and cheap. Key features of this approach are: high production, mass distribution and low cost. This concept generally works in a developing country like India. Companies assume that consumers need this product hence they will buy itRead MoreMarketing Management5475 Words   |  22 PagesUNIVERSITY, (Distance Learning Program) MARKETING Management (ADL-10) Analytical Questions ASSIGNMENT - A Q1. Define Marketing, distinguish between Selling and marketing. What are the four components of Marketing Mix, briefly explain. ? Ans1. WHAT IS MARKETING? What docs the term marketing mean ? Marketing must be understood not in the old sense of making a sale - selling - but in the new sense of satisfying customer needs. We define marketing as a social and managerial process by whichRead MoreMarketing Management4010 Words   |  17 PagesCh 1 Question 1 Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don t get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customersRead MoreInnovation And Marketing Of Marketing Management Essay1300 Words   |  6 Pagesinnovation? The Importance of Innovation and creativity in advertising/marketing industry Creative advertising and marketing management is necessary in order to have a complete understanding of how producers and sales companies work effectively. While advertising performs the communicative function of informing consumers about a company’s product or services, creative advertising also attracts people to the market, marketing management is a much more complex managerial process. Today, in current globalizedRead MoreMarketing Management3028 Words   |  13 PagesUnstated, Delight, Secret Types of Marketing Environments Task - includes the actors engaged in producing, distributing, and promoting the offering Broad – demographic, environment, economic, social-cultural, natural, and technological environment Holistic Marketing – based on the development, design and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Everything matters in marketing – a broad, integrated perspective is oftenRead MoreMarketing Analysis : Marketing Management1566 Words   |  7 PagesJoseph Anchor BME-213804-01 Marketing Management Professor Jordan Fructer April 10th, 2016 Conventionally, before a consumer buys a product, he/she will follow a sequence of events known as â€Å"hierarchy of effects.† It all starts with the consumer being aware that the product exists. In this essay we will go through how various websites go about creating awareness of the products to the last step of making the potential client make the last move; order. Marketing experts concur that brand awarenessRead MoreMarketing Management130471 Words   |  522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public