Nordstrom How to Succeed by Selling Just One Shoe free essay sample

When going into the store they want to make sure that you are treated with â€Å"love† and respect. They refer to their business strategy as â€Å"greed through love†. â€Å"They have perfected the art of focusing on the right customers and giving them undivided attention. A salesperson will often continue the relationship with a customer for years. † Nordstrom’s salespeople treat you in a way that makes you feel important. They want you to feel as if you are their only customer, and their most important customers. As times have hanged, more consumers have gone toward self-service and Nordstrom’s hasn’t been afraid to go in that same direction. They now offer online shopping, as well as thru mail order catalogs. â€Å"The company now aims for a â€Å"seamless† shopping experience across all sales channels, whether mail order, online or in-store. † By making everything seamless they can continue to meet the high expectations that are set forth by the consumer that shop at Nordstrom’s. We will write a custom essay sample on Nordstrom: How to Succeed by Selling Just One Shoe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A store that would fall at the opposite end of the continuum would be a factory outlet, or an off-price retailer, such as a Bob’s Discount Furniture, a TJ Maxx, or a Marshall’s.These stores sell items that couldn’t be sold off in regular stores, whether it be due to bankruptcy, cancelled orders, or defects. They aren’t known for the high quality merchandise or the high customer service level’s that Nordstrom is known for. Unlike Nordstrom’s, which allows you to return any item that you purchase, these stores generally operate with a â€Å"final sale policy† – once you purchase an item, it cannot be returned, regardless of the reason you may want to return it. 3. Analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success.Provide a detailed rationale. There are six components to the retailing mix – product, place, promotion, pricing, presentation and personnel. Nordstrom’s effectively uses each one of these components to contribute to its success. First, is product, which is the width and depth of the product assortment. This is the number of items displayed, and the quality of the items that are sold. By separating each item into different departments, Nordstrom’s is able to display the quality of its product in the best possible way. Second is place, the locations of the stores, and the hours in which the stores are open.This is where selective distribution comes into play. â€Å"Nordstrom has 157 stores in 27 states, but they plan to open 19 more by 2010, expanding into Boston, Ohio, and other untapped U. S. markets. † By limiting where Nordstrom’s are located, this allows them to maintain a superior product image, and charge a premium price for the products. The third component is promotion – the advertising, publicity and public relations. Nordstrom’s doesn’t rely on promotions as much as they do â€Å"word-of-mouth. † â€Å"This kind of word-of-mouth publicity means that Nordstrom spends much less on traditional advertising than its competitors do.And the stories told by satisfied customers are much more persuasive than an ad in the Sunday Paper. † One of the stories that are told in the article is of the customer service rep who sold the woman with one leg one shoe. Not only did the store gain a life-long customer from that experience, but that story may have driven in countless patrons to shop at Nordstrom’s after hearing this woman’s experience. A satisfied customer will on average tell 2 to 3 people about their experience. Those 2 to 3 people could generate 2 to 3 sales for the sales person, and those 2 people could each tell 2 people. Word-of-mouth can become very lucrative for the original sales person. The fourth component is price. With Nordstrom’s, this goes hand in hand with promotion. They sell their items at full price, believing that the price and quality of the items should speak for themselves. People should not go into the store expecting to get a great deal on an item, but more so to get a quality item. â€Å"We don’t rely on promotions, be it one-day sales, coupons, or ‘friends of friends’ sales. We think our regular pricing has to have integrity. † Nordstrom’s believes that people will treat themselves to a higher quality item, even if the price is higher.The fifth part of the marketing mix is presentation. This is the layout and the atmosphere of the location. Nordstrom’s has a â€Å"high-class† feel to their shops. They keep the merchandise in neat, uncluttered arrangements, making it easy for consumers to browse the products, and to find what they want. The knowledgeable, friendly salespeople also add to the atmosphere. The sixth and final part of the marketing mix is the personnel. It incorporates the customer services and personal selling aspects. This is the most important factor of the mix for Nordstrom’s. The salespeople are willing to go above and beyond for their customers.For example, the article tells a story of a salesperson who paid for a taxi to the airport with her own money so a customer who left their plane tickets in the store would not miss their flight. This is not something you’d expect from a store, and it is what put Nordstrom’s ahead of the pack in the customer service or personnel department. Patrick McCarthy, who was the first salesperson to generate $1 million in sales, is a great example of this. He kept handwritten notes on all of his 12,000 customers over the years. â€Å"Most companies are head experiences – bean counters are running them.When the heart is running them, it becomes exciting. † By putting their heart into their selling, the salespeople at Nordstrom’s are able to go above and beyond, creating a one-of-a-kind shopping experience for their customers. 4. Discuss the primary challenges Nordstrom faces in the current retail climate. One of the primary challenges that Nordstrom faces is changing with the times. People are changing how they want and need to shop. People no longer always need to go into the stores to do their shopping. Many consumers are now turning to online shopping.Stores are open 24/7 on the internet, something your average department store can’t do. Nordstrom’s direct President Jamie Nordstrom noticed that not all items a customer could purchase in the store were available online. This limited possible sales opportunities to the stores. Nordstrom’s needed to change not only where the items were available, but also how a customer could obtain the item. Jamie Nordstrom also noticed that if a customer purchased an item online, they were not able to return the item to the store. The inability to return to the item to the store challenged their generous return policy.This return policy is something that Nordstrom’s is known for. â€Å"Nordstrom is also known for its generous exchange policy. In a familiar story that has been forwarded around the internet for years, a man claims he was allowed to return snow tires, even though the store never sold auto parts. [†¦] Even though the company loses some money on returns, they believe it’s worth keeping customers coming back. † By adjusting their return policy, now allowing customers who purchase online to return items to the store, they are able to keep this standard and overcome a possible challenge. 5. Discuss how the competition has changed in recent years, along with consumer expectations. Competition and customer’s expectations have changed a lot in recent years. Full-service is not expected as much anymore because consumers have moved more toward self-service. Consumers are used to helping themselves with limited or no-help from sales people. This has driven competition from numerous on-line only retailers, such as Amazon. com. Consumers can also use online shopping to compare prices of different retailers to see where they are getting the best quality and the best price. Consumers do expect to find the same quality items in the retail stores as they do on the online sites. If a store is not nearby, but there is an item they wish to purchase, the customer needs the ability to order this item online. They also except that they will get the same high quality item shipped to them that they would get if they walked into a retail location and purchased the item. By expanding what they sell, and where they sell, Nordstrom’s can continue to profit and grow in the coming years. ? Gladin, S. (2003, January 01). How customer service works.

Stink Bomb Recipes - How to Make Your Own

Stink Bomb Recipes - How to Make Your Own Stink bombs smell terrible, but they are also fun. Here are instructions for how to use everyday materials to make your own stink bombs. Classic Egg Stink Bomb Recipe Eggs (fresh or hardboiled)Heavy duty needle or pin One version of this results from hiding Easter eggs really well, so that you find them when youre changing the air filter for your air conditioner in the summer. Did you catch my I have personal experience tone? If you want to recreate the stench on purpose you dont have to boil the eggs. Just use a heavy duty pin or needle to poke through the shell of the egg. You can leave the egg in the sun to putrefy, wrapped in foil if you like. I have read that if you want to keep this stink bomb for an extended period of time, it helps to store the egg in salt. I dont know for sure. I am sure when you throw or crush the egg you can expect the usual hydrogen sulfide stink and possibly some nasty odors of decay. This is probably your safest stink bomb. Hydrogen sulfide, which is the source of the famous rotten egg smell deadens your sense of smell and can be toxic in high doses. Your average rotten egg doesnt pose any major health hazard (unless you eat it), but in general you dont want to breat he in sulfur-based gases. Nasty Burning Hair Rubber Stink Bomb Hair or furRubber bandsNewspaper or notebook paperMatches or a lighter If rotten eggs arent stinky enough for you, you can wad up some hair (human hair, cat fur, dog hair... all equally disgusting), secure the hair with rubber bands, wrap the mass in notebook paper, and set it alight. Youll get suspended, since the only reason anyone uses this type of stink bomb is for a school prank. Personally, I recommend you stick with rotting seafood or or a bad egg, since burning rubber probably generates some toxic compounds. Prank stink bombs usually release ammonium sulfide. Its fairly easy to make an ammonium sulfide stink bomb, but its not as safe as throwing a rotten egg or burning hair. Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY.  Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense.  By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website.  The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

Ethical Problem Solution Essay Example | Topics and Well Written Essays - 750 words

Ethical Problem Solution - Essay Example Here, I want to mention that the wife of the therapist was pregnant and she was admitted in a hospital waiting for her delivery in a day or two. Coming back to the situation, the therapist was busy arranging patients’ records when the receptionist entered the room and told him about a telephone call waiting for him. The call was from his mother in law who told him about his wife’s critical condition in the delivery room. The news made the therapist panic and he wanted to leave the clinic in order to see his wife who was in the hospital. The therapist was just about to leave the clinic when a man came to the clinic along with his son who had severe pain in his right leg caused due to an injury. The man requested the therapist to check his son and prescribe a proper treatment plan. The situation became very critical for the therapist because on one side there was his wife who was in serious condition in the delivery room while, on the other side, there was a child who had severe pain in his leg. So, it became very difficult for the therapist to decide whether he should rush towards the hospital or not. How is this An Ethical Problem? This is really an ethical problem because, as a physical therapist, it is the duty of the therapist to check the patient and provide him with proper treatment no matter how serious the situation is. But one thing to be considered is that a person should also consider his or her state of mind before taking any decision. The mental state of a person can lead a person take different decisions. In our case, the condition of the therapist’s wife would not have let him concentrate on his job properly. Being a professional, the therapist should have helped the patient restore his physical mobility before leaving for the hospital. Ways to Handle This Problem There are two ways for a person to deal with this kind of situation. First way is to check the patient first and then leave for the hospital whereas the second way i s to leave for the hospital asking the patient to come some other time. The consequences of the first solution can be the improper treatment of the patient because of the disturbed state of mind of the therapist whereas the consequences of the second solution can be the poor reputation of the therapist. A therapist needs to concentrate more towards his job responsibilities as compared to other matters of life. How the Problem Could Have Been Avoided?

Economy and Nightlife Essay Example | Topics and Well Written Essays - 1000 words

Economy and Nightlife - Essay Example Today, we can witness a number of changes and growing trends that characterize the economies of varied countries. Globalization and the growth of industries have led to a new culture of sorts---the infusion of night-life and the MNC culture in various countries, especially the developing nations that are growing accustomed to these changes. This cultural change has brought about an impact on the economy and the market conditions, as well. This paper strives to highlight this new phenomenon and links nightlife to the growth of the economy. The blossoming of 'night-life' and such other related phenomenon took place in the 1980s, when companies began looking for across-the-border initiatives and began perceiving the whole world as a global village. Let us analyse the causes for the growth of night-life, in order to comprehend its importance and how it has been an instrument of change in affecting the economy. Firstly, the changing structures of the cities contributed immensely to the linear setting up of producers and consumers. For instance, the central market areas of cities were cleared and shifted to other regions, which led to a change in not only the physical structure, but also in the culture of the cities. " Later on, this led to the capital construction and restructuring of cities, that paved way for greater potential. Hanging on in many cities in the mid-1970s the central business districts (CBDs) represented a fixed capital that companies were extremely reluctant to write off. This was not just in terms of buildings but also of land." (Harvey, 1985a; 1989). Secondly, growing competition among various cities to create a mark and an image for themselves, not only on the national level, but also in t he newly found global market led to a number of changes. In addition it created tensions within the local polity as planners trained to deal with the city as a system of objective factors (Hall, 1988) were faced with notions of urban cultures and spaces that few were equipped to deal with. Thirdly, the boom in consumption and the growth of the importance of consumerism led to this new culture. The cities oriented themselves in terms fo consumption and not production, which led to a new lease of cultural milieu. In the 1980s the (unevenly) revalorized city centre emerged as a new landscape of buildings, enterprises and signs concerned with the organisation and exploitation of consumption. This economy of consumption (distribution and marketing), unlike the economy of the production and exchange of goods (manufacturing and trade) had a much looser relationship to the local area. [Cities and the Night-time Economy, ANDY LOVATT & JUSTIN O'CONNOR]. Finally, the newly emergent culture as a result

Proposal for Jamba Juice Essay Example | Topics and Well Written Essays - 500 words

Proposal for Jamba Juice - Essay Example After running the successful business of only nutritious beverages that include, healthy smoothies, squeezed fruit juices and fresh blend of juices, teas and coffees and oatmeal later, Jamba Juice adopted a new line of healthy items. These include baked items and fresh salads, wraps, and sandwiches and fruit yogurts. And, now Jamba Juice is motivated to open its new store at ‘San Antonio International Airport’. Jamba Juice Company actively works for a nonprofit organization named â€Å"Bay Area Leadership Foundation (BALF)†. As a matter of fact, they chose Jamba Juice as a ‘Corporate Citizen of the Year’ (Globenewswire, 2015). Jamba Juice Company is looking forward to establish its new restaurant at ‘San Antonio International Airport’ as it has a capacity of dealing around eight million travelers in a year domestic and international (Aviation Department, 2014). Idea of expanding the business at a populous place that deals with non-stop public operations can be very effective way to conduct profitable operations. There are number of restaurants already present at San Antonio Airport, But Jamba Juice Company has a unique selling point of providing fresh and full of nourishment fruit blends. In order to start a new restaurant, the company needs to invest in major goods; some of them are going to be their assets as they will last longer and need to spend in expenses like Deposit for building’s security. It remains as the major expense because legal fee registration and certification are legally advised; company can restate its budget in marketing expense. Since the restaurant manage day to day fruit buying, transportation cost is going to be the highest among all the operating expenses. According to the table above, Jamba Juice Company has a potential to establish its store at its new location, San Antonio Airport, as the company is rising with the growth rate of 8% annually, and eligible to

Functions Of Operating Systems

Functions Of Operating Systems Operating system is the program, which usually installed into the computer by a boot program. It manages all other programs in computer. Sometimes it also called as OS. These programs also called applications. The application uses the operating system by making requests for services through API (Application Program Interface). Sometimes users can directly use the operating system through GUI (Graphical Users Interface) or command language. Operating system is a program that allows you to work with hardware and software on your computer. Basically, there are two ways to use operating system on your computer. The two ways are as follows: 1. for ex., DOS, you type a text commands and computer give respond to you according to your command. This is called command line operating system. 2. With a GUI (Graphical User Interface) operating system (ex., windows). You relate with the computer through graphical user interface with pictures and buttons by using the mouse and keyboard. An operating system is software that enables the computer hardware to communicate and function with the computer software. Most desktop or laptops come or preloaded with Microsoft windows. Macintosh computers are loaded with Mac OS. Many computers or servers use the Linux or UNIX operating system. The operating system is the first thing loaded on the computer- without operating system (OS) the computer is useless and we cant do any functions on it. Now at the moment, operating systems have started to use OS in small computers as well. If we mess with electronic devices, we can see the operating system in many of the devices, which we use every day, from mobile phone to wireless access points. The computer use in these little devices is more powerful and they can easily run operating system and applications of it. The main aim of the operating system is to organize and control the hardware and software so that the device behaves in a flexible way. All computers does not having operating systems, for ex the computer that controls the microwave oven in your kitchen, does not need operating system to work because it has only one set of job to do. The most common window operating systems developed by Microsoft. There are other hundreds of other operating system available for special-purpose applications, including manufacturing, robotics, and mainframes and so on. FUNCTIONS OF OPERATING SYSTEM As we talk about operating system, it does two things at the simplest level: It manages the hardware and software resources of the system. In desktop computers these resources such as processors, memory disk space and more. It provides stable, constant way of applications to deal with the hardware without having the full details of the hardware. The first task, managing the hardware and software resources and it is very important. The various programs and input methods complete for the attention of the Central Processing Unit (CPU) and demand memory, storage and input/output (I/O) bandwidth for their own purposes. In this capability the operating system plays the good role of a good parent, and making sure that each application gets the necessary resources while playing efficiently with all other applications, as well as it plays good role of husbanding the limited capacity of the system. The second task is mainly important if there is more than one of a particular type of computer using the operating system. A constant application program interface (API) allows software to write an application on one computer and have a confidence to write a same application on other computer of the same type, even if the sum of the memory or the quantity of storage is different on the two machines. When computer is unique, an operating system can make sure that applications continue to run when hardware upgrades and updates occur. This is because of the operating system not the applications. One of the challenges facing developers is keeping their operating systems flexible enough to run hardware from the thousands of vendors manufacturing computer equipment. TYPES OF OPERATING SYSTEM Within the family of operating system, there are four types of operating system based on the types of computers. The categories are: Real-time operating system (RTOS) Real time operating system used to control machinery, scientific instruments and industrial system. An RTOS hardly have little user-interface capacity, and no end-user utilities. A very important part of an RTOS is managing the property of the computer so that particular operations executes in same amount of time. In a complex machine, having a part move more quickly just because system resources are available may be just as catastrophic as having it may not move at all because the system is busy. Single-user, single task As the name implies, this operating system is designed to manage the computer so that one user can do one thing at a time. The Palm OS for Palm handheld computers is good example of modern single user, single task operating system. Single-user, multi tasking This is very popular operating system; most people use this operating system on their desktop and laptop today. Microsofts Windows and Apples Mac OS are both example of single user, multi tasking operating system. It will let a single user have several programs in operation at same time. For example, it is possible in Windows to write a not in Microsoft word while downloading a file from the internet while printing the text on e-mail message. Multi- user A multi user operating system allows many users to take advantage of the computer resources simultaneously. The operating system make sure that the requirements of the various users are balanced, and each of the program they are using has sufficient and separate resources so that the problem with one users doesnt affect the community of the users. UNIX, VMS and main frame operating systems, such as MVS, are the examples of the operating systems. Its important to differentiate multi user operating system and single user operating system that support networking. Windows 2000 can support hundreds or thousands of networked users.

Television - Lost in the Unreal World of TV :: Media

Lost in the Unreal World of TV In our modern society, two separate worlds exist. The first, the world of reality, is where most of our important life experiences take place. The second, however, is where nothing substantial exists. Nothing there can have any direct impact on our lives. This is the world of the unreal; the world of television. Television lures people in with wonderful stories that have very little or no application to the real world. Instead of teaching about how the world works, it replaces healthy human interaction. When people watch television, they receive only input. This does not help them deal with other people, because it does not train them to respond. Doing things with other people is necessary to develop social skills, which must be used every day. Television does not provide any workable context for behaving around people. Everyone knows that television shows are designed to be entertaining, not to show how actual people will react to certain situations. When a person watches television, a mind is wasted. That person is throwing away time which could be used for a number of productive tasks. Which person, when asked what they did in life that was really important, would reply "I watched as much television as I could!"? As similar their names might sound, a television is not like a telephone. A telephone connects two people's minds to each other, while a television only sends pictures and sounds to one person's eyes and ears. In fact, if you let television affect your mind too much, it can cripple your imagination. You might have more images stored in your mind, but you will be out of practice for generating new ideas. Television does not provoke original thought. Sometimes television is deceiving because the watcher feels connected to a character on the screen. The observer begins to mimic the character's emotions, and feels satisfied at the end of the episode, as if something had really been accomplished. What the viewer feels is just the opposite of what has happened.